The hidden power of the SERP | BrightonSEO April 2022

04 Apr 2022|3 MIN READ

Couldn’t make it to Jon Earnshaw’s talk this year at BrightonSEO? Or perhaps you just fancy recapping on the hidden power of the SERP? Either way, you can get your hands on a copy of the slides and the recording below.

BrightonSEO slides & recording

This year, Jon took to the stage to discuss the hidden power of the SERP. He explored how and why the landscape changes more than we think and how to open more doorways into your ecosystem to gain a serious competitive edge.

Start with the SERP landscape to better understand your audience and your competition
Utilise People Also Ask and think beyond the primary search term
Always look out for feature opportunities